sepia
12-09-2004, 10:12 AM
Source: ABC News>Entertainment
Reuters
By Nicole Sperling
Dec 9, 2004
DreamWorks Animation Studios said Wednesday it would postpone the release of "Shrek 3" to May 2007 from November 2006.
The announcement came a day after rival cartoon powerhouse Pixar Animation Studios said it would move "Cars" to May 2006 from November 2005.
Both companies hope the early summer bows will allow them to capitalize on both the large summer audience and the holiday DVD market that follows.
DreamWorks' first two "Shrek" movies were released in early May (of 2001 and 2004) and went on to a combined domestic gross of more than $708 million.
"The sheer magnitude of the 'Shrek' franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders," DreamWorks Animation CEO Jeffrey Katzenberg said in a statement.
According to DreamWorks chairman Roger Enrico, the company had been thinking of shifting its release slate but decided to make the change official after Pixar's announcement Tuesday because it suggests that Pixar's future strategy will be to release all of its films in the summer. That meant that the untitled Pixar feature to follow "Cars," which was set for November 2006, will now likely shift to summer 2007.
According to Enrico, that left an opening for DreamWorks' "Flushed Away," the animated feature from Britain's Aardman Animation, which will now bow in November 2006.
Read More (http://abcnews.go.com/Entertainment/wireStory?id=314296)
Reuters
By Nicole Sperling
Dec 9, 2004
DreamWorks Animation Studios said Wednesday it would postpone the release of "Shrek 3" to May 2007 from November 2006.
The announcement came a day after rival cartoon powerhouse Pixar Animation Studios said it would move "Cars" to May 2006 from November 2005.
Both companies hope the early summer bows will allow them to capitalize on both the large summer audience and the holiday DVD market that follows.
DreamWorks' first two "Shrek" movies were released in early May (of 2001 and 2004) and went on to a combined domestic gross of more than $708 million.
"The sheer magnitude of the 'Shrek' franchise has led us to conclude that a May release date, with a DVD release around the holiday season, will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders," DreamWorks Animation CEO Jeffrey Katzenberg said in a statement.
According to DreamWorks chairman Roger Enrico, the company had been thinking of shifting its release slate but decided to make the change official after Pixar's announcement Tuesday because it suggests that Pixar's future strategy will be to release all of its films in the summer. That meant that the untitled Pixar feature to follow "Cars," which was set for November 2006, will now likely shift to summer 2007.
According to Enrico, that left an opening for DreamWorks' "Flushed Away," the animated feature from Britain's Aardman Animation, which will now bow in November 2006.
Read More (http://abcnews.go.com/Entertainment/wireStory?id=314296)