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View Full Version : The pornography industry vs. digital pirates


taddzilla
02-09-2004, 11:03 AM
Source: C/Net News.com (http://www.news.com)
From: The New York Times
Author: John Schwartz

Thousands of Web sites are putting Playboy magazine's pictures on the Internet--free. And Randy Nicolau, the president of Playboy.com, is loving it. "It's direct marketing at its finest," he said.

Let the music industry sue those who share files, and let Hollywood push for tough laws and regulations to curb movie copying. Playboy, like many companies that provide access to virtual flesh and naughtiness, is turning online freeloaders into subscribers by giving away pictures to other sites that, in turn, drive visitors right back to Playboy.com.

Full Story (http://news.com.com/2100-1025-5155243.html?tag=nefd_hed)


What free images is good for business? Could it be that by people getting a taste, it makes them pay for more? Must be some far fetched business plan. :squint:

Roadblock
02-09-2004, 11:22 AM
It just shows Hef's marketing genious as far as I am concerned. The RIAA would do well to pay attention, but they are too power hungry and stupid to see the benefits. ;)

ROCKAMANIAC
02-09-2004, 11:56 AM
Anyone who watch's WWE should know that the Playboy Mag featuring Torrie Wilson and Sable due out in March with Wrestlemania has already been leaked only 4 pictures though and Torrie with Sable Superb stuff. First its free and next you dont need to be 18 to view them :squint:

Oh and last time a WWE Diva was on a Playboy Mag the mag sold over 2 million copies on the first day ! only in the US! Imagine how much it would have done over the worl. Dont know though i live in the UK.

philgorp
02-09-2004, 06:52 PM
cocaine uses the same marketing strategy

Roadblock
02-09-2004, 07:02 PM
cocaine uses the same marketing strategy

Successfully

I hate everything to do with drug/alcohol abuse, but ya gotta admit, the strategy works...............