kittykat
11-21-2006, 12:53 PM
By Tom Krazit
Staff Writer, CNET News.com
Published: November 21, 2006, 10:00 AM PST
FULL STORY HERE (http://news.com.com/When+good+enough+graphics+wont+do/2008-1006_3-6137542.html)
SAN JOSE, Calif.--Jen-Hsun Huang, Nvidia's chief executive officer, received more than polite applause during the most recent gathering of his flock.
Underneath a tent erected across the street from the San Jose Convention Center earlier this month, dozens of FLOPS (floating-point operations per second)-hungry gamers bellowed and whistled at the demonstrations of Nvidia's latest graphics hardware, the GeForce 8800. Several had been there all night, competing against fellow gamers in a marathon LAN party, but they showed no signs of fatigue as game developers showed off their latest wares running on the new graphics card.
Beneath the surface, however, market forces are changing Nvidia's competitive position. The company's longtime rival, ATI Technologies, was recently acquired by its longtime partner, chipmaker Advanced Micro Devices. Nvidia and AMD now compete on high-end graphics technology, but also collaborate on chipsets for AMD's processors.
Staff Writer, CNET News.com
Published: November 21, 2006, 10:00 AM PST
FULL STORY HERE (http://news.com.com/When+good+enough+graphics+wont+do/2008-1006_3-6137542.html)
SAN JOSE, Calif.--Jen-Hsun Huang, Nvidia's chief executive officer, received more than polite applause during the most recent gathering of his flock.
Underneath a tent erected across the street from the San Jose Convention Center earlier this month, dozens of FLOPS (floating-point operations per second)-hungry gamers bellowed and whistled at the demonstrations of Nvidia's latest graphics hardware, the GeForce 8800. Several had been there all night, competing against fellow gamers in a marathon LAN party, but they showed no signs of fatigue as game developers showed off their latest wares running on the new graphics card.
Beneath the surface, however, market forces are changing Nvidia's competitive position. The company's longtime rival, ATI Technologies, was recently acquired by its longtime partner, chipmaker Advanced Micro Devices. Nvidia and AMD now compete on high-end graphics technology, but also collaborate on chipsets for AMD's processors.