AlienChld7
09-23-2003, 02:26 PM
On the eve of its relaunch, the infamous file-trading company Napster appears to be defacing other companies' billboards with stickers of its distinctive kitty logo.
The stickers -- showing a cat wearing headphones -- are appearing on street-level billboards, the kind that feature blocks of identical posters plastered to the sides of buildings or construction sites.
So many of the stickers have appeared it looks suspiciously like the company hired an army of guerrilla marketers to blanket billboards in the dead of night.
Hijacking billboards is a practice known as "sniping," and is more commonly associated with punk bands or culture jammers than with a software company like Roxio, which owns the Napster brand now.
Roxio plans to relaunch Napster before the end of the year as a legal music-downloading service.
Read the entire article here (http://www.wired.com/news/digiwood/0,1412,60525,00.html)
The stickers -- showing a cat wearing headphones -- are appearing on street-level billboards, the kind that feature blocks of identical posters plastered to the sides of buildings or construction sites.
So many of the stickers have appeared it looks suspiciously like the company hired an army of guerrilla marketers to blanket billboards in the dead of night.
Hijacking billboards is a practice known as "sniping," and is more commonly associated with punk bands or culture jammers than with a software company like Roxio, which owns the Napster brand now.
Roxio plans to relaunch Napster before the end of the year as a legal music-downloading service.
Read the entire article here (http://www.wired.com/news/digiwood/0,1412,60525,00.html)